Sage – the Smithers Archetype

Smithers aligns with the Sage Archetype, which means the organization strives to discover and disseminate truth when an answer is not clear or easy to find.

As a result, we use the following Sage words as a guide for written content, communication with clients and as an expression of what Smithers stands for:

• Integrity
• Supportive
• Expert
• Guidance
• Passionate
• Commitment to objectivity
• Source of expertise for others
• Increases knowledge
• Wise
• Loyal
• Trustworthy
• Quality
• Advisor

Smithers cares for our clients and exists to deliver accurate data, on time, with high touch to help them bring great products to market.

Our experts are the face of the company, and we are selling their knowledge, experience and high-level expertise and technical understanding in order to build long-lasting, deep-rooted relationships with customers.

Use the words above as a guide in your work. Utilizing them will reinforce the brand values that Smithers stands for.