Smithers aligns with the Sage Archetype, which means the organization strives to discover and disseminate truth when an answer is not clear or easy to find.
As a result, we use the following Sage words as a guide for written content, communication with clients and as an expression of what Smithers stands for:
- Integrity
- Supportive
- Expert
- Guidance
- Passionate
- Commitment to objectivity
- Source of expertise for others
- Increases knowledge
- Wise
- Loyal
- Trustworthy
- Quality
- Advisor
Our experts are the face of the company, and we are selling their knowledge, experience, and high-level expertise and technical understanding in order to build long-lasting, deep-rooted relationships with customers.
By utilizing the above words as a guide in your work, you will reinforce the brand values of Smithers.
