Following on from the huge successes of the events in Europe, USA, Asia and Latin America – Sustainability in Packaging MENA is now in it's second year and will continue to lean into our global packaging expertise and provide insights and case studies on sustainable packaging in the Middle East and North Africa. The event will take place on 21-22 May 2025 in Dubai.
According to market intelligence from Smithers’ latest industry report – The Future of Global Packaging to 2028 – Africa and the Middle East are among the fastest growing packaging markets, with both emerging markets (along with Asia and South & Central America) forecast to grow packaging sales faster than the world market average across the five-year period to 2028.
Most countries in these regions are characterised by quite low packaging consumption rates per capita, and therefore offer good growth prospects for packaging market development. Sustainability is also expected to gain more prominence with brand owners switching from plastics to more sustainable packaging solutions such as board and paper-based pouches.