The Future of Fluff Pulp to 2025

Fluff pulp production capacity is estimated to reach around 7.86 million (air dried) tonnes by 2025.  End-uses for fluff pulp center on the absorbent core for hygiene products, including the large global diaper/nappies, feminine hygiene, and adult incontinence markets, as well as the growing nonwovens market. These markets for fluff pulp have an estimated demand of around 6.5 million (air dried) tonnes. 

Table of Contents Key Facts and Figures
Our exclusive content:
  • In-depth market forecasts segmented by process, type, end-use and geographic markets
  • Comprehensive analysis of key market drivers and trends in the fluff pulp markets globally
  • The impact COVID-19 is likely to have upon the fluff pulp industry
What does the report cover?
In 2020, global fluff pulp consumption was 6.49 million air-dried tonnes, valued at $6.23 billion. This is up from 5.43 million air-dried tonnes, valued at $4.15 billion in 2015. Smithers’ estimates consumption will reach 7.86 million air-dried tonnes, valued at $7.73 billion by 2025. End-uses for fluff pulp center on the absorbent core for hygiene products, including the large global diaper/nappies, feminine hygiene, and adult incontinence markets, as well as the growing nonwovens market.  These markets for fluff pulp have an estimated demand of around 6.5 million (air dried) tonnes.  The presence of about 2.3 million tonnes of “swing” capacity, that is fluff pulp production capacity which can switch (or swing) to other pulp products, like dissolving pulp or papermaking grades, makes it possible for producers to carefully manage supply and demand.

The consensus is that the COVID-19 pandemic will not seriously affect fluff pulp production.  Fluff pulp production depends on raw material, trees, and pulp mill capacity. In 2020, 96.4% of all fluff pulp is consumed in recession proof hygiene markets, disinfecting wipes or medical end uses. The remaining 3.6% are food pads, industrial sorbents, and, as mentioned above, wipes other than disinfectant,

What will you discover?
  • A complete overview of the fluff pulp market from 2020-25
  • Forecasts on market growth areas over the next five years
  • How the fluff pulp markets are dealing with the increasing demand and how this will be affected by COVID-19
What methodology is used?

This report is based on extensive primary and secondary research. Primary research consisted of interviews with targeted interviews with packaging material suppliers, converters and experts drawn from key markets.

This was supported by secondary research in the form of extensive literature analysis of published data, official government statistics, domestic and international packaging trade organisation data, company websites, industry reports, trade press articles, presentations, and attendance at trade events.

Who should buy this report?
  • ​Pulp paper and nonwoven suppliers
  • Raw material suppliers and producers
  • Machinery and equipment suppliers
  • Consumer hygiene product manufacturers,
  • Consumer and industrial wipes manufacturers
  • Private and public-sector Industry consultants, investors, and analysts.
About the Author

Phillip Mango has spent almost 40 years in the nonwovens industry.  He has had varying positions and areas of expertise within the industry, from applications management for the global leader in nonwoven binders to technology director for the world’s largest airlaid producer, quality director attaining the first ISO 9000 certification for a North American airlaid producer, to founder, owner, and head of operations for his own nonwovens company.  Having sold the company in the early 2000s, he entered the consulting field in 2003 and has consulted for many of the largest producers, suppliers and users of nonwovens on a global basis.  He has authored dozens of peer reviewed reports and articles. 

When purchasing a copy of this report you will also recieve a free copy of our brand new report THE IMPACT OF COVID-19 ON THE NONWOVENS INDUSTRY.

COVID-19 will create permanent changes in nonwovens demand. This new report builds upon solid socio-economic data and expert technical/market insight to assess the magnitude of these changes.

The report presents three scenarios, and models how the markets are likely to evolve in the immediate short-term and over the next five years, based on an in-depth assessment for each end-use application in both disposable and durables nonwovens product.
The three scenarios – mild impact, probable impact and pessimistic – each show how the global nonwovens industry is one of the more fortunate (or at least some segments are). Most of the nonwovens industry has been designated as essential and remained open. Much of this can be attributed to the critical need for nonwovens based personal protective equipment (PPE), face masks, other medical fabrics, and disinfectant wipes. These products have seen significant increases in demand. Baby diapers, baby wipes, feminine hygiene and adult incontinence products, water and air filters, and agricultural fabrics are unaffected and deemed necessities. Other segments, like construction, automotive/transportation, and related end uses, have been hard hit and will experience negative effects for several years.
As part of the methodology, Smithers experts – led by nonwovens expert Phil Mango - interviewed nonwoven suppliers and end-users across the global value chain to ensure the market data and analysis is grounded in reality. The economic foundation of the model is the April forecast from the IMF.
Most nonwoven companies have actually seen increases in demand, some dramatic (e.g. meltblown for face mask), although this is not the case in all applications. Investments in some high demand nonwovens have seen rapid and significant investment. Fortunately, most nonwoven producers are diversified into both disposable and durable nonwovens.
This report is a critical tool to help navigate this disruption, identify potential threats as well as opportunities, and aid strategic planning as the entire nonwovens industry faces a truly disruptive event that will accelerate many longer-term trends.
Smithers is providing this report immediately to existing customers of this report..
The Future of Fluff Pulp to 2025

Name The Future of Fluff Pulp to 2025

Date 5/1/2020

Price $6500.00

Download Brochure

Show Policy

Get in touch

Latest Resources

See all resources