Economic pressures including regional influences and differences.
Relevant environmental issues on current and future paper demand (through to 2020) across Europe.
The evaluation has been used to assess:
How are these factors affecting overall office paper product consumption and future demand?
How end use demand varies by type of end user?
When will these effects start having more impact on paper suppliers and others involved in the paper supply chain?
The various behavioural and technological trends having a significant impact on the consumption of both electronic media and printed media have been assessed including:
The growing influence of smartphone/‘tablet’ computers on office/business practices.
The effect of ‘green’ procurement policies – still an influence or now a ‘given’?
The impact of governmental and agency cutbacks and continuing moves to digital only processes/protocols on paper consumption.
The evolution of end use markets and end users in relation to their need for paper
The requirement for paper in developing economies.
The research explored the views of a cross-section of over 40 players throughout the supply chain but with a particular focus on end users companies from a broad range of commercial sectors – e.g. public sector and corporate, financial and legal, educational and commercial.
Key Facts and Figures
The programme will use a combination of the following types of research:
Desk research (secondary)
Telephone interviews (primary)
Using questionnaires developed and agreed with the project sponsors, 42 telephone interviews were carried out with a representative cross section of the office paper supply chain in the designated geographical areas.
Particular focus was given to end user businesses from a briad range of commercial sectors- i.e. public sector and corporate, financial and legal, health, educational and retail print and advertising.
The output of this research was assessed and analysed using a PESTEL1 analysis and a number of scenarios used to forecast the future demand for cut-size paper in office and business environments over the next 1,3 and 5 years. The geographic scope has been defined as Western & Eastern Europe including Russia.
1P- political; E- economic; S- social; T – technological; E- environmental; L - legislative